Translation: You're a dead man!
I know this sounds a bit dramatic (and maybe controversial), but fear is something that works and is not used enough in influencing personal decisions in managing individual health. Subduing, managing, and potentially eliminating chronic diseases takes will. That will must sustain from a powerful source in order to survive throughout the process of living that healthy lifestyle. Looking at some of the results from the anti-tobacco ads that highlight mortality as a key theme, we can see that positive results are probable. There is no greater humility than realizing one's mortality, and understanding that certain behaviors may contribute to an untimely death. Having healthcare professionals, public health media campaigns, and even friends and family emphasize an individual's vulnerability to going 6 feet under sooner than they'd like may not be such a bad thing for that individual, or for the friends and family that care for and love that individual. There's nothing that gets things going like a little "tough love." The U.S. has been overly sensitive in being able to use this type of message: one that not only gets through that individual, but is very real and tangible.
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